Easier Communication : A text may be difficult to understand even when accompanied by images. There may be barriers due to grammar, unknown words, style etc. A promotional video makes your message easy to understand.
Wider Reach : Statistics have shown that people are likely to share a video than textual content. A promotional video can go viral with thousands or even millions watching it within 24 hours.
Videos Entertain : Many people feel bored reading a text. Videos make it easy for you to pass your message as your prospect feel entertained and educated at the same time. This helps associate positive feelings to your brand or product.