Trendspotting Consulting

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Trendspotting Consulting

Trend spotting and scenario planning create powerful insights and are relatively inexpensive in terms of funding and resources, often completed in less than two months. Every innovation activity other than basic incremental innovation should start with trend spotting and scenario planning. Our consultants work with your team to gather trends, assess trends and develop scenarios. Then we examine the implications of the scenarios to your existing products and customers, and future customers and their needs. These insights form the basis for new ideas.

The average product development cycle is between 18 and 36 months.

An excellent idea conceived today may not reach the market for two or three years. During that time conditions change, competitors arise and needs shift. Trendspotting and scenario planning help do two important things :

1. Uncover emerging opportunities, emerging customers, emerging threats .

2. Assess the opportunities for existing products in future conditions.

Why Trend Spotting is Important

– Business trends change because the wants, needs, and tastes of the consumer change. There could be a number of reasons for this, but the fact that it happens at all is the only reason you need to begin understanding why it happens.

– Since the customer is what drives your company’s success, you want to make sure that your products and services are always in line with what they want and need.

– There’s no way that a business would be able to stay relevant or, in some cases, even exist, without knowing about how the customer is spending his or her money. With that in mind, one of your business processes should be staying current with developing trends and making sure that you devote some of your marketing efforts to taking advantage of those trends.

– Vigilance is an important quality to have in business management. It will serve you well when identifying business trends because it will allow you to catch emerging trends as quickly as possible and maximize your return on them.

– When you develop your business plan, make sure that you include the appropriate budget and resources to trend-watching, so that you can get every advantage when it comes to furthering your business goals.

– By knowing how things are developing in your industry, you can go a long way toward creating a successful enterprise that is always in the middle of the latest developments and whose name is synonymous with the products you offer. Let us do all the hard hard work by helping you spot the latest trends in your business.

What we can do

1. identify micro-, macro-, mega-, and gigatrends.

2. avoid the pitfalls that can make you over-interpret what you see.

3. determine how trends can and will interact with each other; and

4. apply the methodologies that will work best for you.

At Matrix Bricks, We work with our clients to gather and assess trends and develop alternative scenarios about their products, their markets and their customers. Through this work we spot emerging needs, emerging customer segments and emerging threats that form the basis for new products, services and business models.

We Will Beat It.


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