As every brand finds its way online, audiences are constantly looking for credible businesses. Earlier a good website was enough to convince audiences. However, these days a social media presence works wonders in establishing trust in the minds of the audience.
In addition, social media allows brands to position themselves as industry experts and draw their audience in. Sharing industry insights, important tips, or even simple ‘how-to’ posts for common concerns can help establish a brand’s credibility online.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.