The Only Traffic with Benefits: Social Media Marketing
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

When we think of the word traffic, we often think of busy roads with too many people hoping to get to the same destination. While this may seem upsetting on the road, when it comes to digital traffic to your website, this is the best news ever.

Social media marketing services in India have been on the rise recently thanks to the immense traffic they help generate for your business. Everything from raising brand awareness to boosting sales can be done via social media marketing. And more importantly, skyrocketing results don’t require you to dig a hole in your bank account.

Here, we bring you some of the main advantages that social media marketing can bring your business.

Increased website traffic

This is one of the major benefits of social media marketing in India. Generating traffic only through keywords or search engines can be highly limiting. Social media offers you huge platforms that are accessed by millions of people daily. This allows you to increase your reach and drive more traffic to your website. To get the most out of your social media marketing, be sure to always include relevant links on your posts for the audience.

54% of social browsers use social media to research products.

Improved search engine ranking

Getting ranked on Google has made SEO a popular buzzword in this digital age. Along with traditional SEO practices, a strong social media presence can go a long way in improving your ranking. Brands can use social media as an extended platform to promote their website content. Everything from bogs, videos, infographics etc. can work well on social media. The more audiences engage with your content, the more Google takes notice. You can also tie-in relevant keywords to your social media posts which indirectly helps boost your website ranking.

Budget-friendly solutions

Every strategy or digital marketing campaign comes at a price. For small businesses and start-ups, paid advertising can be extremely difficult. On the other hand, relying entirely on organic marketing can be slow and cost the brand valuable opportunities.

Social media marketing is a great way to promote a brand without breaking the bank. Create unique content for your social media platforms. Use multimedia creatively for eye-catching videos and images. Every ‘like’ and ‘share’ on your posts help promote your brand. Additionally, you can make use of this cost-effective solution without worrying about an expiration date. Most paid campaign work only till they are running. However, with social media marketing you can continue to gain benefits without worrying excessively about budget constraints and limited period exposure.

Boosts credibility

As every brand finds its way online, audiences are constantly looking for credible businesses. Earlier a good website was enough to convince audiences. However, these days a social media presence works wonders in establishing trust in the minds of the audience.

In addition, social media allows brands to position themselves as industry experts and draw their audience in. Sharing industry insights, important tips, or even simple ‘how-to’ posts for common concerns can help establish a brand’s credibility online.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

Improves customer relationship and engagement

Social media platforms are a great way for brands to interact and engage with customers. Engagement is a top priority for several brands as it builds customer relationships and may even help conversions. Any questions or concerns raised by your target audience should not be left unanswered for long. Social media provides brands with the avenue and opportunity to be a part of the sales and decision-making process of the buyer.

Social media marketing offer numerous benefits to businesses in every industry. Create interesting content, share important company-related information and industry insights online. This marketing strategy helps you position yourself as a thought leader, build better customer relationships and strengthen your overall business. If you aren’t already on social media, you are likely losing out on huge opportunities. To know how to tailor your digital marketing strategy to serve your company’s goals and objectives, be sure to reach out to a social media agency in Mumbai.



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