These ads are most commonly used to increase brand awareness and get audiences to notice you. They may appear as banner ads or even on landing pages. Brand’s make use of display ads on their website or popular audience locations in an attempt to grow awareness of the company or a particular product.
These ads while displayed, are different from search ads. Here, brands deploy analytical strategies to select the right locations to display their ads based on demographic data, past interest, consumer behaviour, geographical considerations etc.
The effectiveness of display ads depends primarily on their location. Along with popular websites, social media is also a great place to display ads for brand awareness. Popular platforms such as Facebook and Instagram have numerous algorithms in place that help identify consumer behaviour and can help you target the right people at the right time with your ad.
If you are displaying ads at places where your target audience is missing, it may be seen by many people but not by the right ones. To ensure you get the most from your investment, be sure to connect with a credible PPC company, London today.
In 2019, 30% of shoppers were open to buying products from social media platforms like Twitter, Facebook or Instagram.