There are a number of benefits to understanding how your competitors are performing from an online perspective. Some of the key benefits of conducting a Competitive Audit include :
Identification online competitors with visibility for your core topics and keywords.
Identification of emerging competitors in your space.
Allow you to benchmark against your noted competitors for key digital metrics.
Allow you to understand your online competitor’s strengths and weaknesses to uncover opportunities to strengthen your site compared to that of your competitors.
Uncover opportunities in topics or phrases that can assist in your optimization and content marketing efforts.
Allow you to develop a strategy for preserving or gaining market share in Organic Search so that you can continue to drive increasing amounts of qualified traffic to your website.